You’ll be scored against the following key areas:
Story
Does your business have strong brand stories, and are those stories engaging, inspiring, visible, and memorable?
Experience
Have individual workplace journeys been intentionally planned for staff, clients, visitors and candidates?
Space
Does your office feel like a meaningful extension of the organisation, rather than just a functional place to work?
Purpose
Is the organisation’s purpose understood, believed and experienced in your workplace?
Design
Does the physical and visual environment feel resolved, distinctive and aligned to the business?
Culture
Does your workplace inspire pride, engagement, and belonging to support a positive culture?
